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Magazine article featuring Willemijn Peeters of Searious Business discussing preventing plastic soup

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Explores innovative strategies that companies, and even entire countries, can use to transition to circular plastic use, turning environmental responsibility into economic opportunity. Each episode delves into practical solutions for reducing reliance on virgin single-use plastics, implementing effective recycling, and developing reusable packaging systems.

Emma Samson Emma Samson

The more packaging, the more potential!

One of the arguments we hear about reusable packaging is that it's just too hard. Quickly followed, it's too expensive, and customers don't want it. We would argue that reusable packaging is not at all hard. In fact, we all used to use it not that long ago. It will take some planning and some getting used to, but one thing it's certainly not is more expensive. This inspired Searious Business to look at one of the world's most hectic and complex foodservice sectors – Indian Street Food.

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